Shrimp value chain · 1 of 4

Upstream

Upstream is where every shrimp begins. We start with nurseries, the people a farm trusts from the day it buys post-larvae. Hatcheries and research will follow once there are enough farm records.

Hatcheries
Next direction
What’s hard today
Two steps removed from the grow-out pond. When a crop goes badly they’re often blamed first, but when it goes well nobody sees it.
What AquaWise does
Link the crop results farms agree to share back to the source batch, without naming the farm. We’ll start by listening to hatcheries.
What hatcheries get
Years of careful broodstock work have evidence to point to when they’re blamed.
What the farm gets
When a crop has problems, you can see which batch the post-larvae came from, to help look into causes with experts, instead of ending in farms and nurseries blaming each other.
Nurseries
Next direction
What’s hard today
Blamed when a farm’s crop fails. The post-larvae were good, but there’s nothing to prove it.
What AquaWise does
Customers start logging their crop from stocking day, linked to the batch they bought, so both sides look at the same evidence.
What nurseries get
Talk about crop results from records with dates and sources, not arguments from memory.
What the farm gets
Know which batch the post-larvae in a pond came from, with records from day one of the crop. If results fall short, talk to the nursery from the same evidence, not from whoever speaks loudest.
Research labs
Next direction
What’s hard today
Data from real ponds is scattered across notebooks, photos and chats, with no dates or sources, so it’s hard to study.
What AquaWise does
We’d like to work with research teams, using only records farms agree to share, with no farm named, and clear about which values weren’t recorded.
What researchers get
Real pond records with dates, sources and unknowns marked, ready for further study.
What the farm gets
Farms decide whether their records are used, and the knowledge comes from real Thai ponds, not only from the lab.

Every part follows the same rule: the farm owns its records, and data reaches anyone in the chain only when the farm agrees.

Talk to the team

Shrimp value chain · 2 of 4

Midstream · Shrimp farms

AquaWise starts at the shrimp farm, because farmers know their ponds best. Our pilot today is mainly with farms in Phetchaburi. It’s free to start in LINE, needs no equipment, and the LINE menu also has daily shrimp prices and the weather.

Shrimp farms
Available today
What’s hard today
Pond information lives in notebooks, photos, chats and each person’s memory, so it’s hard to look back at what happened.
What AquaWise does
Speak or type to Nong Nam, or send a photo of the log sheet for Nam to read. Check before saving, then look back at each pond in the farm diary.
What the farm gets
Pond history you can find when you need it. Free to start, no equipment, and the decisions stay yours.

Every part follows the same rule: the farm owns its records, and data reaches anyone in the chain only when the farm agrees.

Join the pilot

Shrimp value chain · 3 of 4

Downstream

Downstream is where shrimp from the pond become the farm’s income. Today you can look at factories’ purchase plans. Farm data reaches downstream only when the farm agrees, and the farm chooses its own trading partners.

Traders & collectors
Available today
What’s hard today
Whether they negotiate farm by farm or at auction, each factory’s demand by size has to be tracked by phone and notebook.
What AquaWise does
The shrimp market map brings together factories’ 2026 purchase plans by size. It’s free to view, and clearly marked as plans, not actual trades.
What traders get
See which factory plans to buy which size on one screen, before talking to farms and factories.
What the farm gets
Farms see the same purchase plans for free, plus daily shrimp prices in the LINE menu, to check before agreeing a price on harvest day.
Cold stores & factories
Next direction
What’s hard today
When an incoming lot has size or quality problems, there’s almost no record of how it was raised and harvested.
What AquaWise does
With the farm’s consent, the harvest date and weighed size travel with the lot through the trader, never bypassing the trader.
What factories get
Farms, traders and factories talk about quality from the same records, not hearsay.
What the farm gets
When a lot is rejected, the farm has its harvest date and weighed size to show the trader what condition the shrimp left the pond in, instead of taking the blame on one side’s word.
Markets
Next direction
What’s hard today
Buyers rarely know which batch shrimp came from or how they were raised, so trust rests on word of mouth.
What AquaWise does
In the long run, trace shrimp from post-larvae batch to harvest day, from records the farm agrees to share.
What markets get
See where shrimp came from, backed by evidence instead of word of mouth.
What the farm gets
Carefully raised shrimp have proof buyers can see, and aren’t lumped in with shrimp of unknown origin.

Every part follows the same rule: the farm owns its records, and data reaches anyone in the chain only when the farm agrees.

Talk to the team

Shrimp value chain · 4 of 4

Farm inputs

Feed companies and animal health teams are who farms talk to most. We want those conversations to start from the farm’s records, and the farm’s screens will carry no ads or paid recommendations.

Feed companies
Next direction
What’s hard today
Field teams visit farms all day, but can’t see a pond’s history before they arrive, and it’s hard to tell which advice worked.
What AquaWise does
With the farm’s consent, field teams can open the pond history before a visit and talk with the farm from the same records.
What feed companies get
Visit with the pond’s context in hand, and spend each visit on what matters.
What the farm gets
No retelling the pond’s story every time the field team comes. Advice builds on the pond’s own history, and the farm chooses who sees what.
Aquatic animal health products
Next direction
What’s hard today
They hear about ponds secondhand, and can’t see how pond values changed before and after a farm used a product.
What AquaWise does
With the farm’s consent, see the pond’s timeline before and after a product was used, as the farm logged it, without drawing conclusions the data can’t support.
What animal health companies get
Talk with farms from records with dates and sources, not each side’s memory.
What the farm gets
Look back yourself at how pond values looked before and after using a product, from your own farm’s records, before deciding whether to keep using it or switch.

Every part follows the same rule: the farm owns its records, and data reaches anyone in the chain only when the farm agrees.

How we work with partners

Just tell Nam. She’ll handle the rest.

Real screens from the app in LINE

It all starts in LINE and ends up in each pond’s diary

Scattered records,one diary per pond

Send a photo of the log sheetNam reads it, you check it

Every record on one timelinethe last time is right there

Send one photo of the lift netNam counts the shrimp and estimates size

Nong Nam is an assistant, not an advisor

Start at the farm, then connect the whole shrimp industry

No one should look after a pond alone

Just tell Nam. She’ll handle the rest.

Real screens from the app in LINE

It all starts in LINE and ends up in each pond’s diary

Scattered records,one diary per pond

Send a photo of the log sheetNam reads it, you check it

Every record on one timelinethe last time is right there

Send one photo of the lift netNam counts the shrimp and estimates size

Nong Nam is an assistant, not an advisor

Start at the farm, then connect the whole shrimp industry

No one should look after a pond alone

Scattered records,
one diary per pond

Send a photo of the log sheet
Nam reads it, you check it

Every record on one timeline
the last time is right there

Send one photo of the lift net
Nam counts the shrimp and estimates size

Scattered records,
one diary per pond

Send a photo of the log sheet
Nam reads it, you check it

Every record on one timeline
the last time is right there

Send one photo of the lift net
Nam counts the shrimp and estimates size